The disposable sanitary products industry in our country trend forecast in 2012
Compound annual growth rate in 2002 ~ 2011 consumption / %
Adult diapers yield about 937 million, 2011, 273 million pieces of exports, a consumption of about 631 million pieces.
2011 absorbent hygiene products market sales of around 46.38 billion yuan, increased by 15.9% than in 2010.
2011 pads and sanitary pads combined market size of about 26.28 billion yuan, up 7.9% from 2010.
Wet wipes market sales of about 1.36 billion yuan in 2011, was 9.3% lower than in 2010.
Baby diapers market scale in 2011 reached 18.46 billion yuan, up 27.7% from 2010.
2011 domestic adult incontinence articles combined market size of about 1.636 billion yuan, up 33.9% from 2010.
2011, the disposable hygiene products (including absorbent hygiene products and wipes) market continues to maintain growth momentum, while the United States by the foreign trade market slow economic recovery and the influence of European debt crisis, however, as the global economic recovery, also showed a fast growth. All kinds of products of domestic consumption have larger growth than in 2010, especially in the baby diapers, adult incontinence products. 2011 absorbent hygiene products market size (market) of the total sales of around 46.38 billion yuan, increased by 15.9% over 2010. Wipes in 2011 both exports and domestic consumption growth, reduce the share but due to the high price products, product prices fell on average, wipes market scale is 1.36 billion yuan in 2011, was 9.3% lower than in 2010.
In the absorbent hygiene products market sales, feminine hygiene products accounted for 56.7%, accounted for 39.8% of baby diapers, adult incontinence products accounted for 3.5%. Compared with 2010, 2011 female hygiene products accounted for fall, baby diapers and adult incontinence products proportion increase, according to the trend of the development of the product structure to mature market direction.
In 2011 Chinese market size and growth rate of disposable hygiene products
Export and consumption growth
Feminine hygiene products will continue to steadily increase faster than the world average, but both domestic market and export market, the competition will be more intense.
Is expected in the next 10 years baby diapers will have higher growth rates, on the one hand is the appearance of the baby boomers, on the other hand is China's sustained and rapid economic development.
Adult incontinence products market penetration is expected from the current by about 3%, increased to reach close to 10% in 2020.
Feminine hygiene products
2011 Chinese female hygiene products market to continue to maintain rapid growth. According to China's papermaking association of professional committee of the household paper, paper board) (hereinafter referred to as the life of the statistics, sanitary napkin production of about 71.7 billion, 58.1 billion pieces of consumption, a 86.8% market penetration. 2011 pads and sanitary pads combined market size of about 26.28 billion yuan, up 7.9% from 2010.
In 2012 the government work report to determine GDP growth target is 7.5%, and will be rolled out some policies to encourage enterprises to develop, is expected to continue to maintain steady and rapid growth of national economy. Feminine hygiene products will continue to steadily increase faster than the world average, but both domestic market and export market, the competition will be more intense. In 2012 a new round of raw material prices will lead to the rise in the cost of enterprise, an adverse impact on business operations.
In 2011 China's baby diapers markets continue to maintain rapid growth. According to the daily paper board, the total output of baby diapers for 19.55 billion pieces, total consumption of about 17.87 billion pieces, the size of the market reached 18.46 billion yuan, up 27.7% from 2010.
Baby diapers than consumption growth of 21.8% in 2010, 28.6% of baby diapers, baby diaper/mat growth of 4.8%. Penetration rate rose to 39.1% from 32.3% in 2010.
From 2010 to 2015, according to experts predict that the number of people 20 to 29 women of childbearing age in China will remain at the peak of about 110 million people. Although China in recent years the production of baby diapers and market has great development, but the consumption per person in market penetration and baby diapers cost is still a big gap compared with developed countries, the market development space is huge.
Is the appearance of the baby boomers, on the other hand, was China's sustained and rapid economic development, is expected in the next 10 years baby diapers will have higher growth rate. But also should pay attention to the industry overall capacity utilization is low, has a tendency to periodic excess capacity. In 2010 ~ 2011, the new into the industry of the enterprise is more, the fierce market competition will accelerate out backward production capacity, and industry consolidation, high-end products and lala pants product market will be further development.
Adult incontinence products
Adult incontinence products mainly include adult paper diapers, adult diapers/film) and nursing pad. Due to the export of adult incontinence products and processing a large proportion of foreign trade, is strongly influenced by the international economic situation and social factors, export trade fluctuation. In 2011, exports of adult diapers and adult diaper increased significantly over the previous year, a slight drop in exports of the nursing pad, the three kinds of products of domestic consumption has increased significantly.
According to daily paper board, adult diapers yield about 937 million, 2011, 273 million pieces of exports, a consumption of about 631 million pieces. Nursing pad production of about 757 million, 296 million pieces of exports, a consumption of about 377 million pieces. Domestic adult incontinence articles combined market size of about 1.636 billion yuan, up 33.9% from 2010.
Chinese consumption of adult incontinence products in 2011 than in 2010 increased by 35.5%, the adult diapers consumption grew 31.2%, nursing pad consumption growth of 43.3%. In the overall consumption of meter, diapers (41.0%), diaper accounted for 21.6%, nursing pad accounted for 37.4%. Export markets, adult diapers when export growth of 50.0%, diaper exports increased by 263.2%, but the nursing pad's exports fell by 8.1%.
Adult incontinence products market in China is at the early stage of development, because of the low base, so the high growth rate. Market penetration is expected from the current 3%, growth in 2020 to reach close to 10%.
And adult incontinence products, wet wipes a fairly large proportion of export and foreign trade processing. According to daily paper board, the output of 2011 China wipes is about 25.6 billion, exports of about 10.92 billion pieces, consumption of about 13.63 billion pieces, the size of the market (sales) about 1.36 billion yuan, was 9.3% lower than in 2010. 2011 wipes are growth, exports and domestic consumption and factory sales and market sales fell, reduce the share is due to the high price products, product price is an average of 2010 years of decline.
At present domestic market existing wipes products do not have to break up, with the improvement of living standards, has a great potential for the development of the toilet with a wet towel, develop a toilet flushes out with a wet towel will be a good choice, but should also consider the features of the product and cost effective, have to be scattered, biodegradable and balance between the use of performance, product prices are paying attention to environmental protection consumers within an acceptable range.
Far from the domestic equipment and imported equipment
Although in recent years domestic equipment has made great progress in technology and performance, but there is still a large gap between imported equipment, mainly reflected in the metal material, machining precision and assembly precision, etc., these factors have restricted the speed increase. Sanitary products processing machine with stacking packaging machine complete sets of supply is a common phenomenon, and become the trend in the future.
Domestic equipment has become increasingly mature
In recent years, China has absorbed a rapid increase in sexual health supplies equipment manufacturing level adopts modular design, full servo motor control, develop multi-use of production equipment to meet the needs of different types of enterprises, at the same time in terms of speed, stability, noise control continuous improvement. Domestic advanced technical equipment suppliers have been able to make the speed of 1200 pieces per minute respectively and 600 pieces per minute of sanitary napkin and baby diaper production line, production line training pants, adult diapers when production line have been successfully trial-produced. As the domestic adult incontinence products market to heat up, adult diapers when production line sales increased year by year. Good health supplies equipment cost performance not only meets the need of domestic market, and used in related international exhibition way towards the international market, exported to Japan, Europe, America, Middle East, southeast Asia and other countries and regions. At present, the domestic main equipment suppliers are: everlast, harvest, at macro, Jin Wei, cosette rhett, cto, peixin, xing, southeast, etc. Wipes equipment, basic components of domestic main wipes equipment suppliers of lufeng, big prosperous, sichuan and gen da, PCMC companies in the United States is the main supplier of the equipment imported wipes.
Imported equipment to regain favour
At present, health supplies manufacturers need to be efficient and stable equipment; Beginner's enterprise or small businesses need the flexibility of multi-function equipment, and mature, larger companies pursue high speed single variety of equipment. Although in recent years domestic equipment has made great progress in technology and performance, but there is still a large gap between imported equipment, mainly reflected in the metal material, machining precision and assembly precision, etc., these factors have restricted the speed increase. Sanitary products processing machine with stacking packaging machine complete sets of supply is a common phenomenon, and become the trend in the future.
Following the Italian law MaiKaiNi ke and Japan after the auspicious light has factories in China, in October 2011, the Italian company of GDM into China formally, in jiangsu province, suzhou industrial park, set up production base, in order to satisfy customers in China and Asia demand for high-end devices, at the same time, reduce the equipment production and transportation costs. In order to meet consumer demand for high-end baby diapers product, in the past two years the favour of imported equipment to regain producers, manufacturers purchase of imported equipment will increase.